Microedge

Web design - digital media

Ecommerce Web Design

Redesign an ecommerce website

When it comes to updating a website a few things need to be taken in to account. This is a case study covering a few points on a website that I have just finished redesigning along with the benefits and methods carried out during the process. OLD SITE / NEW SITE Here on the left is a screenshot of the…

Shopmap for Google shopping

One way of dramatically increasing your online sales is to add all your products to Google shopping. No doubt you have already came across thi service from Google on your travels around the internet.It is  a great way if you are looking for a particular product or supplier to quickly and easily find the best deal for you. You already…

How do I increase my online sales?

You have plenty of visitors coming to your website, but they just do not convert into online sales. Here is some advice on how you can improve your conversion rate and improve your return on investment (ROI) of your ecommerce website. Firstly research all your statistics and analytics, find out where your customers dropping out. Usually this is your shopping…

Why it is important to keep your website up to date

The internet has so much information it can be overwhelming. You want your customers or clients to get the right information when they enter something into a search box – whether it is on your site or on a search engine. Imagine your company sells products online that are time specific, for example old models or out of stock items.…

Custom ecommerce site – The benefits of bespoke design

There are several good reasons to build a custom ecommerce site and not buy an ‘off the shelf’ one. Think about what you need your website to actually do. If you are selling your products online, your website needs to be even better than a ‘real’ shop. Why? Visual impact Online customers can’t feel products before they buy them, they…

ecommerce designers need to think!

Ecommerce designers need to think about their target audience prior to design. Over years of working with ecommerce designers and after several successful ecommerce websites, I have discovered that successful websites are more about understanding your customers than pretty graphics. You can have the most beautiful looking website in the world, but it does not mean your customers are going…

Ecommerce design used properly to gain more customers

You have good products at great prices and an attractive site. So why do more than half of your customers abandon their full shopping carts? Depending on which reports you read, roughly between 25% to 75% of online shoppers abandon their shopping carts before making the final step of entering in their credit card details and confirming the purchase. So…

Ecommerce design for web retailers

An article published in The Guardian about Ecommerce Design by Rob Ford really hits home some simple facts for web retailers of how to increase sales even during tough economic times. The openining line starts with the question. You have a product or catalogue of goods that you are trying to sell online. But sales are not great. Why not? Rob…

What makes a good ecommerce website?

To find the answer we need to look at ecommerce design as a whole and ask a few questions as we go through the process to find the solution. Most people have shopped online and made a purchase. Now we ask ourselves a few questions. Was it easy to find the product you where looking for? Was all the information…