Microedge

Web design - digital media

Internet Marketing

Improve you website and your customer experience by using internet marketing effectively

Ecommerce and social media for business.

Large businesses often do not understand social media, in fact they probably do not like social media and try to ban it, (For example not allowing youtube in the office!). However there are many benefits of social media for business if used correctly. Do be realistic at all times, do not just use it as a selling technique. This is…

Why should I use Twitter?

I have been asked “what is Twitter” and “Why should I use Twitter?” Twitter is described as micro blogging, Twitter is a unique way of saying what your doing. Who Cares? Well believe or not millions of people care. No matter who you are, people are always interested in what you are doing. So much so it was used during…

Google improves custom search

As predicted Google improves search with a more personalised search. After reading John Batelle’s book about Google simply called ‘Search’, Microedge search engine optimization specialist is not suprised that ‘Google has unveiled a tool that will allow users to customise and refine their search queries.’ (bbc.co.uk 20/11/08)   Google’s SearchWiki lets users remove, re-order,  or add search results. This basically stores the users…

Is email marketing effective?

The simple answer is YES! Here are some facts from usability expert Jakob Nielsen which clearly outlines several areas. Providing emails are not unsolicited and they are targeted, an email newsletter is more likely to be read than a web page! 19% of newsletters are fully read. The dominant behaviour is to scan the newsletter, so keep it to the point!…