Some questions you may ask about your shopping cart may be.
1. Why do I lose customers at the point of transaction?
2. How do I increase my online sales?
3. How do I make my website perform better for my customers?
These are just a few of the many questions I get asked on a regular basis. As ecommerce website designers it is only when we look at the website in question can we see the answers to the problems. The main points I discover are: a poor layout or ecommerce design, the website is difficult to navigate, and the URL is often unreadable – something like ‘product.aspx?id=4321&SID88772221133 – which makes no sense to search engines or your customer.
The key elements that you need to display on your product page are as follows.
The specified product – This is the most obvious one. Â It should be displayed clearly with as many images as possible, including large size images along with any technical specifications, sizes and dimensions.
Associated products – Are there any other products associated with this product?
Delivery charges – It is important that you display the delivery charge on the product page and any extra taxes or VAT.
Delivery time – How long will it take to deliver, display all delivery options available.
Availability – Is it in stock?
Customer Support – Who do I contact if there is a problem?
Hours of business – When can customers contact you?
Warranty or guarantee – Is there a warranty or guarantee with the product?
Terms and conditions – A simple link so a customer can read your terms if they wish.
Pricing – A clear fixed price for the product.
Quality – Ideally a paragraph of text explaining the quality of the product and a good reason why the customer may want to purchase the product.
Customer review or testimonials – Allow cutomers to write reviews or a testimonial for your products. Real customer reviews can increase sales.
Benefits of ownership of the product – What are the benefits of buying the product? Will it save your customer time or money?