Microedge

Web design - digital media

Search Engine Optimization (SEO) – do you need it?

image of woman searchingIf your website is competing against everyone else in your market and it is important to get higher rankings on search results, you are going to need to optimize your website. If you get more than enough work from word of mouth but you want your potential customers to see your portfolio, then you don’t need to be No 1 in Google, and you don’t need to waste your money having your site optimized.

An ecommerce site will almost always benefit from properly managed search engine optimization.

Some companies (not ones I would recommend!) will promise you the world “We can get you to number 1 on Google!” Can they really promise this? What exactly are they promising you? Let’s say you have a property sales website. If you type into Google “houses for sale” there are over 37million results. What company can get you to number one for “houses for sale”, and thus beat the current top ranking websites. They will instead look at a rare keywords and get you to number 1 for that. Try typing in “houses for sale with granny annex” there are only 37000 results for this, so yes, an SEO company probably can get you to number 1 on Google for this. But as only 1 person a day actually searches for this – do you really want to be number 1, with 1 person searching per day? – let alone pay good money to achieve it. This might be an extreme example, but the theory is the same.

The moral is – take care when looking for a company to search engine optimize your site.

Robots are sent out from the search engines that trawl websites for relevant content. An SEO company will make sure your website is organised in the way Google and other search engines will best see it.

SEO will make sure your website is :
a. Rich with content, and not just images.
b. Keyword rich. (You are never going to do well for a term that just doesn’t even appear in your website)
c. Keyword correct. ie has achievable keywords

After it has done these things a SEO company should keep monitoring your website. SEO is not a one off process. To be properly done, SEO has to be repeated checked and monitored

SEO must not be confused with SEM (Search engine marketing)

This includes Pay Per Click advertising. Basically this means you DO get to the top of page 1 on Google for the keyword of your choice – at a price! SEM is often a good alternative way to promote your site. Google Adwords has many advantages. As they say themselves “When people search on Google using one of your keywords, your ad may appear next to the search results. Now you’re advertising to an audience that’s already interested in you.” Of course it does depend on your budget! There are no minumum amounts you can spend on Google adwords, but just like the old adage – you get what you pay for!

If you are interested in SEO and want to talk to somebody who will tell you in real terms what is achievable and expected from your website then please contact us and see how we may be able to help you.