Web design - digital media

Search engine optimization tips

More pages of useful content

Make more web pages of useful content on your website.

PageRank is a patented trademark of link analysis algorithm, named after Larry Page and used by Google. This assigns a numerical weighting to each element of a hyperlinked set of web pages.  Hyperlinks do not create PageRank.  The only thing that creates and holds PageRank is a web page.

There is a maximum amount of PageRank available to share amongst the pages in Google’s search index. Your job is to achieve the maximum PageRank for your website that you possibly can. PageRank works similar to the National Lottery in that the more quality web pages you have, the higher your PageRank and the more chances you have of increasing your PageRank. Just the same way that the more lottery tickets you buy the more chance you have of winning. Although winning with Google is easier than the lottery as it is a mathmatical calculation based on your contents and hyperlinks not random numbers!

Get to Know your competition.

Research your competition. To start off see how many web pages they have in the search indexes by using “site:theirdomain.com” search for this on both Google and Yahoo. Yes I did say Yahoo. The reason for this is because Google’s page count numbers are lower than Yahoo. Also see if your competitor has a sitemap. theirdomain.com/sitemap.xml these 3 methods will give you a good indication of. The total number of web pages on your competitors site. Above this is the target number of web pages for you to aim for.
Do not just put web pages up for the sake of it as this will have a negative impact. Your are looking for well written, good quality content that is useful with a good linking structure.

Improve the links between your web pages.

This may sound crazy but actually makes good sense.
1. Ensure that all your least important web pages always link to our most important pages.
2. Ensure that all your most important web pages never link to our least important pages.

You need every page on your site to link in terms of usability. Thankfully there is a method of simply adding rel=”nofollow” to the a href tags stops you losing PageRank to those pages. So to summarise all your least important pages you want to use rel=”nofollow” on these links and a standard a href tags on your most important web pages.

For example:

<a href=”http://www.microedge.co.uk”>Website Designer</a> – loses PageRank.
<a href rel=”nofollow”=”http://www.google.co.uk”>Search Google</a> – keeps PageRank.

This example shows that pointing to Google without you  losing PageRank and pointing to your home page whilst giving some PageRank. So you know I am a website designer this link points to the home page.

Microedge also specialise in Search Engine Optimization UK again it is worth noting that Google displays different results in google.co.uk were the results are targeted for the United Kindom (UK) market when compared to google.com where the results are more biased to the larger USA audience.