Web design - digital media

Simpler the better? For ecommerce design and usability.

Is it important to get as much infomation as possible onto your website?
The easy answer is NO!

Why do your customers use the internet instead of the high street – because it is quicker and easier. They do not want to be bombarded with information, banners, ads, polls or sign in areas.
They want to buy their product and go.

Don’t get me wrong – all the information has to be there – customers will not buy from you if all the information regarding the product is not easy to find and easy to understand. It is up to the ecommerce web designer to ensure that it is.

Landing pages

Landing pages can be your homepage or any page that your user lands on from a search engine or link from another website. Do not think you can keep your product pages clean and then put too much information onto your homepage – it doesn’t make it look better, and it will put off potential customers. They want to see what they are looking for, know that it is right for them and be able to buy it easily. 

Is simpler better?

Just take a look at Google’s homepage. All you can see is a logo, and a search box. No banners, ads, nothing flashes or takes your eye away from your purpose. Now take a look at the home pages of Yahoo, AOL, MSN or any other search engine. Who has the simple site? Who is the market leader? When you look at a good simple ecommerce site, this will naturally return the maximum number of purchases.

The news today is telling us that consumers are confused by complexity:
“New phone features ‘baffle users’. Setting up a new mobile phone is no longer child’s play. The complexity of modern mobile phones is leaving users frustrated and angry, research suggests. Some 61% of those interviewed in the UK and US said setting up a new handset is as challenging as moving bank accounts.”  
The same can be said for ecommerce.

Making your site simple.

Ask yourself these questions:

  • Can you use the site without instruction?
  • Can you get to the purpose of the site without hassle?
  • Could a child use the site?

If the answer to any of these is no, the odds are your site needs work.  Get Microedge website designers to review your site. We will write a usability report detailing:

  • Your content – relevance and neccessity
  • Your navigation – useability, accessibility and simplicity
  • What are search engines picking up about your site?

We are also a Search Engine Optimization UK based company and fully understand what search engines are looking for from your website. You may wish to contact us or email to discuss further your requirements.

3 comments for “Simpler the better? For ecommerce design and usability.

  1. February 5, 2009 at 8:40 am

    Usability should be at the top of the list when evaluating an ecommerce site. It should be simple for anyone to shop for products.

  2. February 5, 2009 at 8:56 am

    Usability is our main priority. A unusable website is pointless, a usable ecommerce site increases sales for our clients as well as improving the customer experience.

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