Web design - digital media

Writing for the web. What it means to website owners

Writing for the Web is an article written by usability expert Jakob Nielsen which clearly outlines several areas of exactly how website content should be written.

For example did you know?

  • On the average Web page, users have time to read at most 28% of the words during an average visit.
  • The 3 most popular uses of a web page in order are: clicking a hyperlink, clicking on a button and then the back button!
  • Eyetracking visualizations show that users often read Web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe.

What’s the difference between the web and television?

  • On the Web, users are engaged and want to go places quickly.
  • TV, viewers want to be entertained. They are in relaxation mode.

So in short we build websites that ensure your visitors get from A to B as quickly and as seemless as possible. If the customers goal is to find information or purchase a product we make life easier for your customer which increases the number of purchases or information read on your website, therefore meeting your businesses ultimate goal.

To carry out a usability study of your own website can be a real ‘eye opener’. You will be amazed at how different people interact with your website. Even a small usability study could be carried out that shows certain areas require attention.

The golden rule is a simple 3 steps.

  • Who you are.
  • What you do.
  • Where to buy or find information.